Monday, August 23, 2010

VictoriaCars, pioneers in the launch of the OTA-XML technology for its car hire services in Alicante Airport, Murcia...

With this new system, the pursued objective by VictoriaCars is to speed up their car hire Alicante Airport, Murcia services when a reservation is made through an agency.

This technology enables the computer servers at Victoria Rent a Car and at the agency’s to communicate with out the need of any human interaction and always in real-time, eliminating any waiting times that would be caused if the reservations where made under human management.

What is the OTA-XML standard?

XML is a language used to distribute information and OTA is the standard of communication for booking tourism accommodation, allowing businesses to perform bookings through electronic transaction for hotels, airlines, car hire, loyalty marketing, etc. with other tourism businesses, automatically and unattended.

OTA is the standard for sharing information between reservation systems, and the Open Travel Alliance (OTA) association is the one who defines these standards.

It is a non-profit and self-financing organisation that includes large air lines, hotels, car hire companies, leisure providers, travel agents, GDS, technology providers and others that work to create and put into service e-business specifications for the entire tourism industry.

These specifications form a common language aimed at encouraging e-business system development to create new services that can better attend the demand and expectations of travellers and the travel industry.

How does this benefit the customer?

At present you can solicit, for example, services for a car hire Murcia from VictoriaCars website or also from the website of any of the agencies that collaborate with them.

If the reservation were to be made through VictoriaCars website, the communication between the website and the server would be done in real-time, so that immediately after making the reservation, the customer receives an e-mail confirmation.

However, if the booking was made through the website of one of the agencies, this would have been remitted to VictoriaCars manually for its validation, and the confirmation process on VictoriaCars part was also done manually. Due to this, the time it took to receive an answer confirming the reservation to the customer sometimes surpassed 12 hours, with the consequent discomfort that this put upon the customer.

With the implantation of the new OTA-XML technology the problem disappears completely. Thanks to this technology the computer servers at VictoriaCars and those of the agents are able to interact directly, without any human intervention.

Thus, when a customer solicits a booking through an agencies website for, for example, car hire Alicante Airport services, the computer servers will contact each other through XML in order to confirm the reservation in real-time.

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