Monday, January 31, 2011

VictoriaCars gives a positive report from their attendance at Fitur 2011.

Fitur 2011 has closed its doors for another year. This international tourism fair held in Madrid, has served as a bridge for VictoriaCars to get in touch with the major players in the car rental sector in Spain.

All agents attending this meeting; the celebration of the 31st edition of Fitur in Madrid, agree that it has been a resounding success. All factors involved in the tourism sector are pushing for a major comeback in the sector for the coming season in 2011.

Operators and representatives of the tourism industry, nationally and internationally, came together at this fair. The objectives; to network, negotiate and conduct business.

With these same goals came VictoriaCars to Fitur 2011, as a participant on the Costa Blanca Stand, in particular the Calpe City Council Stand. Attendance at this event has enabled them to present to the sector its new car hire in Barcelona and car hire in Madrid airport services, two of the destinations with the biggest boom in the market today.

Internet and the tourism industry

If something has been really evident in this edition of Fitur, it was the importance of the role that the Internet plays in the tourism sector. The social networking revolution has dominated this sector impressively.

Among the tourists who use the Internet to prepare their holidays in Spain, 96.1% used it to search for information about the destination, while 67.2% consulted the Internet to make their reservation on line (survey of tourist movements in Spain).

VictoriaCars; aware from the beginning of the changes in this regard, have already been underway with a major presence within social networks, with their Facebook account (, Twitter (, their journalistic contributions to blogs ( and multimedia forays through Youtube ( not to mention their participation in forums and social networks from the tourism industry, in its eagerness to bring the company closer to its customers.

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