VictoriaCars is now present on Facebook and on Twitter to increase its potential of Car Hire Murcia, Madrid...

The Car Hire Company VictoriaCars has united with the latest internet craze, the social networks.

According to Wikipedia: A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

Within the most successful social networks in Europe, Facebook and Twitter are the highlights.

In 2004, Mark Zuckerberg, a student at Harvard University had the idea of creating a community on the internet where students could share their likes, thoughts, concerns, etc. Bit by bit and through the success within the educational environment he decided to open the network to all internet users, ending up with over 300 million signed up users to this date.

In 2006, Twitter was born as a project investigation for Obvious, LLC. Twitter is a free service for "microblogin," meaning, it is a place on the internet where users who are signed up can send small entries in a text format, called "Tweets." These entries are shown on the profile page of the user and are also immediately sent to other users who have chosen to receive them.

In short, both these tools constitute as new means of communication that allow a closer and more realistic relationship with the customers.

What is VictoriaCars doing on Facebook?

VictoriaCars has created on Facebook what is known as a Company Page. To make this type of page involves no more than the creation of a Facebook profile focussed on the company. On this page, which is openly accessible, they can publicize their latest news and offers involving car hire Murcia, car hire Madrid, etc.

A Company Page gives users who visit it the possibility to make themselves a fan of the page. In this way, any update that occurs on the VictoriaCars page will automatically be replicated on their fan's profile pages, keeping them updated in real-time. Also, as a general rule, the fans are open to certain advantages, available exclusively to them, like some of the current discounts in car hire Madrid, Alicante Airport...

For more information please visit http://www.facebook.com/VictoriaRentaCar

What is VictoriaCars doing in Twitter?

VictoriaCars also created a profile on Twitter as a means of keeping customers up to date in real-time by using the mini-messages or microblogins. The same occurs here as it does on Facebook, using this tool they intend to promote any news, promotions or special offers related to their Car Hire services.

For more information please visit http://twitter.com/VictoriaCars

In both cases, the aim is not only to inform the fans and followers but also, over time, to establish a bidirectional communication with them. This is one of the principles of the Web 2.0, the active participation of all parties with the objective of reaching a common gain as well as a personal gain at the same time.

For more information please visit http://www.victoriacars.com

Car hire in Alicante – VictoriaCars opens a YouTube video channel for their customers.

The car hire company VictoriaCars joined YouTube by making a corporate channel.

The objective behind this channel is to offer their users a new form of communication. VictoriaCars will be publishing videos in this channel related to affairs within the car hire industry, videos related to the company itself, manuals, utilities, news of his car hire Alicante, Madrid, Barcelona service, etc.

YouTube is the most popular and well known site for the publication of videos on the Web. Almost any video you wish to see is available on YouTube. Furthermore, YouTube offers an opportunity for companies to publicise material that broadcasts their activities or that helps strengthen the relationship with their customers.

Creating a YouTube channel will aid in successfully completing these tasks in a clear and organized fashion.

Additionally, a YouTube channel can have subscribers, this way customers, if the wish, can keep up to date with any communication from VictoriaCars and maintain a stronger relationship with other subscribers by sharing comments, opinions…

Car hire in Alicante Airport– VictoriaCars has named their YouTube channel CarHireSpain and can be accessed from this url;
http://www.youtube.com/user/CarHireSpain

Their channel was released with an illustrative video titled “Car Hire Alicante Airport. How to book on VictoriaCars”, which gives a complete step by step guide on how to make a booking on the VictoriaCars Web site, from selecting the pick up location to completing the reservation.

With this new initiative, Victoria Rent A Car is confident they will strengthen the relationship and trust with their existing customers of car hire in Alicante, Barcelona, Madrid, etc. and at the same time establish a new bridge to help initiate relationships with future customers as well.

For more information please visit http://www.victoriacars.com

VictoriaCars, pioneers in the launch of the OTA-XML technology for its car hire services in Alicante Airport, Murcia...

With this new system, the pursued objective by VictoriaCars is to speed up their car hire Alicante Airport, Murcia services when a reservation is made through an agency.

This technology enables the computer servers at Victoria Rent a Car and at the agency’s to communicate with out the need of any human interaction and always in real-time, eliminating any waiting times that would be caused if the reservations where made under human management.

What is the OTA-XML standard?

XML is a language used to distribute information and OTA is the standard of communication for booking tourism accommodation, allowing businesses to perform bookings through electronic transaction for hotels, airlines, car hire, loyalty marketing, etc. with other tourism businesses, automatically and unattended.

OTA is the standard for sharing information between reservation systems, and the Open Travel Alliance (OTA) association is the one who defines these standards.

It is a non-profit and self-financing organisation that includes large air lines, hotels, car hire companies, leisure providers, travel agents, GDS, technology providers and others that work to create and put into service e-business specifications for the entire tourism industry.

These specifications form a common language aimed at encouraging e-business system development to create new services that can better attend the demand and expectations of travellers and the travel industry.

How does this benefit the customer?

At present you can solicit, for example, services for a car hire Murcia from VictoriaCars website or also from the website of any of the agencies that collaborate with them.

If the reservation were to be made through VictoriaCars website, the communication between the website and the server would be done in real-time, so that immediately after making the reservation, the customer receives an e-mail confirmation.

However, if the booking was made through the website of one of the agencies, this would have been remitted to VictoriaCars manually for its validation, and the confirmation process on VictoriaCars part was also done manually. Due to this, the time it took to receive an answer confirming the reservation to the customer sometimes surpassed 12 hours, with the consequent discomfort that this put upon the customer.

With the implantation of the new OTA-XML technology the problem disappears completely. Thanks to this technology the computer servers at VictoriaCars and those of the agents are able to interact directly, without any human intervention.

Thus, when a customer solicits a booking through an agencies website for, for example, car hire Alicante Airport services, the computer servers will contact each other through XML in order to confirm the reservation in real-time.

For more information please visit http://www.victoriacars.com