The importance of having a profile in Google +

It´s becoming more common that companies create and configure a public profile in Google +, but what advantages can it provide when making such profile?

Google is creating its own social network Google+, attempting this way to compete directly with Facebook or Twitter and overtake them.It currently has around 250 million users and expect a significant growth through 2012.

Besides, this network counts with the possibility to create the known company sites, aimed to obtain a greater benefit of the same.

 

If we decide to create a company site in Google + our first step will be creating a user profile. Currently, any company page on Google + has a profile of these features.

 

What can you do with a profile in Google+?
The same as in all other social networks, the main objective within Google is the share.

Sharing experiences, thinkings, pictures, work... and to be able to share it is necessary to relate with the rest of the network.

 

Google + provides different tools to achieve this:

• Circles, allows the users to categorize the rest of the users with whom they establish a contact relationship within the network. They are equivalent to Facebook friend groups or Twitters lists.
• Hangouts, places to facilitate video-chats with members of our circles.

 

How to create a company profile in Google +?

First step to do, as mentioned before, is to create a users profile.

 

Once created the profile and and logged within the Google network you should direct to the following site https://plus.google.com/u/0/pages/create#pages/create.

 

You have to follow the established steps and fill in all the requested information about the company.

 

Many are the companies who already have joined this network, such as car rental in Alicante companies, or service  of car parking at Madrid Airport or important hotels in Barcelona and other destinations, and most important Airline companies in Europe...

What advantages brings a company page in Google +?
In addition to all the advantages that a users profile provide in Google +, it main advantage is that it incorporates automatically into the company within Google´s search network.

 

They say that Google prioritizes in it search for the natural positioning the +1 for who has a company page in Google + and besides of indexing automatically all the publications that are made about the company profile in their network search.

 

Not only that, but also a profile of these features can be completely integrated with the rest of other tools that Google has for the company. A clear example like the integration of Google Maps and Google Local within the company profile, where all the information about a certain company that until now was only available in Google Maps is now also available in the profile of Google +.

The Social Networking has revolutionized the tourism sector and alreado serve not only to socialize.

The Social Networking have given a oost to the tourism companies and are used not only to social life on the Internet, but also to plan and book the holidays, consult offers...


Everyone agrees and the repeat it more and more: "social networks have changed our lives and the way of doing things". The emergence of social networks has been for many people a whole advantage, as n the case of e-Marketing within enterprises.
Along with the emergence of social networks, many of us begun to open accounts, fill them in with our information such as place of birth, schools where we have studied or upload photos of our daily live. With the refined search tools at the same time many of us have found old friends and family that we had not seen for years.
Since the start of this phenomenon on the internet, there have been appeared many social networks, like for example Facebook, Linkedln, Hi5, Tuenti, MySpace...At the same time marketing companies are increasingly more and more part of their yearly budgets to these pages. One of the advantages is that you can segment your audience that reads the advertising on the basis of age, sex, place, aso...which is a plus for any marketing campaign on the net.
At the same time the majority of the companies on the internet have been creating accounts in the most important social networks, to attract a greater number of clients on the network.
In the case of online booking companies, many of them, like booking.com, are incorporating search engines in their public profiles. Another company, vaca.do, offers the possibility to book a travel package directly from their profile.
Flight companies have not stayed behind and companies like Traveljungle.es, Delta Airlines and many others are also creating and adding tools for the clients from their profiles on Social Networks.
VictoriaCars keeps under constant evolution its profile on Facebook, Twitter, YouTube and Blogger which are being updated constantly. “Since we have presence in Social Networks have managed to increase and improve communication with our customers both real and existing. The communication of our offers is direct, same as resolving any doubt the customer may have. Indeed, Social Networks have become an important tool for companies in the sector” said Teresa Martinez, Communications Manager at VictoriaCars.
“We are currently working in different applications to integrate into our Facebook profile in order to improve the quality of our customer service before and after the booking is done.” Reaffirms
“We currently offer 5% discount to any client who is a fan of our Facebook profile, if you book through this page. That means that if the client is searching a service for car hire Alicante Airport and car hire Madrid Airport for example and if they want a 5% discount on the prices , only has to become a fan of VictoriaCars in facebook” comment Teresa Martinez
For more information visit the website www.victoriacars.com